- What makes a blog great?
- What are the qualities of a great blog?
- How can I monetize my blog for my living?
These are the serious question you have to ask yourself when you start a blog for a living because you can’t succeed in blogging without understanding any of the above questions.
Let me share you my story,
It all started a year ago, I was so motivated by the people who make passive income to get freedom from their 9 to 5 job and help others succeed in life.
If you are familiar with the book “The 4-hour workweek” by Tim Ferriss. You will certainly motivated to find a side hustle to make your living and escape the boring 9 to 5 job.
But for me, I am very much passionate about programming so I don’t have any plan to quit my job but on the other hand, I would like to educate myself and teach others about search engine marketing, blogging and affiliate marketing to have little more fun in my life.
So I took blogging as a platform to share my learning with people. I tried creating few blogs with WordPress.com and found few limitations with WordPress.com and finally end up with hosting my blog with HostGator.
This journey of hosting my blog with HostGator excites me since I never hosted any website earlier. So It turns me on.
I learned a lot during the course of blog hosting, Yes I did. Trust me it will be fun if you are doing it for the first time. Even If you are not a techie no problem. It won’t be difficult. You can find a ton of resource on the internet to help you move forward.
Lesson number one: Self-host your blog
Self-host your blog is your first step while creating a successful and profitable blog.
You will find few limitations if you manage your blog with WordPress.com or blogger.
You will be limited to the number of themes and plugins available for your blog with WordPress, apart from that WordPress.com will display an advertisement on your blog if you host your blog for free.
You can overcome all these issues by switching to self-hosting your blog with any of the top hosting providers like Hostgator, Bluehost, SiteGround, etc.
So, I would suggest you find a reliable and economical hosting plan for your blog and install WordPress on your domain.
Lesson Number Two: Find a Responsive theme
You have to find a theme which is responsive nature, means that your website will look good on desktop, laptop, tablets, and mobiles.
Nowadays most of the premium themes are responsive in nature, you should find one that suits your topic by paying some of your extra money.
You can try any of the following themes for your blog.
- Thrive Themes
My top suggestion is to go with Genesis or Thrive themes for your blog. These themes are more reliable, responsive and conversion oriented.
It is always better to go with premium themes if you are so serious about blogging and it will certainly help you in the long run.
Whatever you are spending is not a waste of money. You should consider it as an investment for your blog.
Even, If you are running out of money, you can still get your premium theme by purchasing a gig from Fiverr. People in Fiverr are selling few gigs to install premium WordPress themes on your blog for $5 to $10. It cheap and reliable.
The only problem I found is you don’t own the license of the theme if you want to install the same theme on another domain you have to find another gig or reach out the same person who provided you the theme.
Check out my post on “how to find a perfect theme for your blog” for more information.
Lesson Number Three: Design your Logo
You can ask someone to design a logo for your business or you yourself can do it for free with tools like Canva.
Or you can also ask people in Fiverr to design a logo for your blog. You can get awesome logos for $5-$10.
Do not spend too much time designing your logo. It should be not more than 30 to 60 minutes.
Use the logo on your blog header and all your social media like facebook, twitter, Linkedin, and Google+. It should be unique in all the places and people should consider you as a brand.
Lesson Number Four: Do not install too many plugins on your blog.
The boon and curse of WordPress are themes and plugins, you have so much of option for trying too many themes or plugins.
Especially with plugins, people used to install so many plugins on their blog which result in performance impact.
I never say you should not use any plugins on your website but I am telling you not install 25 plus plugins on your blog. It is a complete mess.
Install only essential plugins which are essential to smoothly run your blog.
You can use Google’s PageSpeed or Pingdom to analyze your website performance for free. Try to implement the some of the suggestion from them to improve your website performance.
Website loading time is one of the key factor search engines uses to rank your website.
Lesson Number Five: Ask people to subscribe to your email list.
Your blog must have an option to capture audience email if your audience would like to receive weekly, monthly newsletter from you.
It is pretty much easy with WordPress to add a widget to collect subscriber information.
Once you capture the email, send them updates whenever required on weekly, monthly or even whenever you produce content on your blog.
Lesson Number Six: Ask People to share your content if they like it.
Enable Jetpack on your blog if you are using WordPress on your blog, it provides options to display social sharing icon at the end of your blog post.
Or you can find so many plugins to display social media icons on your blog. Make sure that your audience will share your content if they like it.
Always try to get feedback from people in the comment section of your blog post and ask your audience to share the content.
Lesson Number Seven: Find Ideas and Write pillar content for your blog.
Finding ideas for your blog and writing pillar content is very important task while building a successful and profitable blog.
Step 1: Identify your niche? – What you are really good at educating someone?
Step 2: identify people who do the same – yes it they are your competitors.
Step 3: Find popular articles of your competitors and make an excel sheet.
Step 4: Sort out 10 ideas from the list.
Step 5: Perform research and collect information.
Step 6: Write a pillar article for your blog.
Step 7: Remind yourself that using Images, Videos, infographics will enhance your user retention.
Step 8: Spell check and proofread your content 1 or 2 times yourself and make corrections. Ask your friends or your spouse to help you proofread the content. Second eye is always better. Do not spend on freelancer if you are new to blogging. You can do it when you start earning from your blog.
Step 9: Hit publish
Lesson Number Eight: Share your content on social media
Once you hit publish your content on your website, you must share your content on social media like facebook, twitter, Google+, LinkedIn.
You can find your target audience on social media platforms and post your content on relevant groups which might attract like-minded people who willing to learn about your niche.
Step 1: Create a profile on Facebook, Twitter, Google+, Linkedin, Pinterest
Step 2: Share your post on every platform.
It is not a lot of work, you can configure JetPack on your WordPress blog to automatically share your content when you hit publish.
On the other hand, you can also automate all your social media accounts using any of the social media automation tools like Buffer, Hootsuite, CoSchedule which are mainly used to publish on scheduled date and time.
Automating social media is very important if you want to build a community for your brand and drive more traffic on a consistent basis.
Till now, I do not have plenty of knowledge on it. Probably I will come up with a plan to automate all my social media account and will see how we can build community on social media.
Tell me one big problem you are facing right now with blogging in the comment section. Please do share this article If you like it.